MARKETING
bootcamp
Marketing Bootcamp is here!
Join us for the Cause Camp Marketing Bootcamp! This collaboration model is designed to take away the guesswork, the avoidance, the imposter syndrome, and the uncertainty that prevent new and small organizations from investing in marketing.
Sometimes, nonprofits avoid and skip marketing in favor of what we are more comfortable doing. Other times, we just do what seems like the “right thing” because we see others do it. Either way, we’re missing out on an opportunity to make our organizations more sustainable.
CREATE A FULL-FLEDGED MARKETING PLAN
Create a full-fledged marketing plan for your organization! Marketing activist and speaker Lindsay LaShell takes you step-by-step in your journey to get smart, strategic marketing into your organization. Limited spots are available for this unique experience, so reserve your spot today!
You’ll leave with the following:
👉 A digital marketing plan that is easy to share with collaborators and supervisors.
👉 Three-month content plan so you know exactly what your next steps are.
👉 Clarity on what channels are required and which are not to simplify your workload.
VIRTUAL | OCTOBER 17-18, 2023 | SIGN UPS CLOSED
everything you need to know about
Cause CAMP marketing bootcamp
About
The Work
The bootcamp curriculum is demanding, but it is tested and rock solid! During the workshop day, we address six essential marketing lessons. Each one includes direct instruction teaching as well as time to execute and instructor support. At the end of the day, each participant will leave with a clear plan of what their marketing should be and an understanding of how to evaluate new opportunities.
The course is limited to 12 organizations, so each attendee has direct access to the instructor’s expertise.
Lesson 1: Introduction to strategic marketing
Lesson 2: Persona development and buyer journeys
Lesson 3: Brand pillars and messaging
Lesson 4: Channels and getting efficient with a flywheel strategy
Lesson 5: Planning and prioritization
Lesson 6: Digital content strategy and execution
You have two options to sign-up:
The in-person bootcamp will be held the day before Cause Camp in Sandusky, Ohio, on Sept. 13. This will be an all-day 8-hour session held at the convention center.
The virtual session will be held before the Cause Camp Virtual Watch Party on Oct. 17 – 18. This will be a two-day session via Zoom. Both sessions will be five hours.
Each of the sessions includes time for completing homework and breaks.
Testimonials
“I have been in the nonprofit field for 13 years and this was by far the best workshop I’ve ever taken. During a difficult time, I feel motivated and prepared to take on the end of year season and the next year working smarter, not harder.”
Lisa Kelly, Communications Director for Fisher House Foundation, Helping Military Families
“I came into the workshop with little knowledge about marketing and left with a workable plan of action. I would recommend this bootcamp to any nonprofit, whether you have an existing marketing plan or are starting from square one.”
Keli Ching, Assistant Executive Director for Mālama Pu’uloa
“Lindsay is great at reaching you at your level and changing your perspective on marketing so that it becomes something you can figure out how to make your own and use for your own organization.”
Ashley Watts, Owner and Managing Partner for Local I’a Community Supported Fishery
“She helped me really understand our donors better and how to effectively spend our time and money to reach the RIGHT people. We have a lot of work ahead, but the framework for success is at our fingertips now! I am confident that by putting these practices into place, we will see growth as an organization – resulting in more transformed lives around the globe!”
Jeff Patterson, Marketing Director for Forgotten Children Worldwide
“Lindsay’s bootcamp helped me to go back and rework some ideas that had not been fully explored previously. It reminded me how to go back and really review and update my target market to create a more current strategy. Time well spent.”
Lauren Pardue Combel, Communications Manager for Catholic Charities Archdiocese of New Orleans
Refund Policy
Due to the limited number of seats in each session, Marketing Bootcamp tickets are non-refundable. If you are unable to attend, we encourage you to find another person on your team to attend or gift your registration to another organization of your choice.
your instructor lindsay lashell
Lindsay Dayton LaShell is a marketing activist and the CEO of Open Lines Marketing, a consultancy that serves women, queer, and BIPOC entrepreneurs, along with nonprofits, B Corps, and other purpose-driven companies. Her work is to help these organizations achieve financial strength and sustained impact through marketing that is both empathetic and efficient.
get in touch
Our team is happy to assist you with any further questions or requests. Whether you’re interested in becoming a sponsor or would make a good addition to our speaker line-up, we’d love to hear from you!