CREATE A FULL-FLEDGED MARKETING PLAN IN TWO DAYS
May 9-10, 2022
Create a full-fledged marketing plan for your organization in just two days! Marketing activist, Lindsay LaShell, takes you step-by-step in your journey to get smart, strategic marketing into your organization. There are only 12 spots available for this unique experience, so reserve your spot today!
You’ll Leave With
A digital marketing plan that is easy to share with collaborators and supervisors.
Three-month content plan so you know exactly what your next steps are.
Clarity on what channels are required and which are not to simplify your workload.
everything you need to know about
Cause marketing bootcamp | May 9-10 | Virtual
Our curriculum is demanding, but it is tested and rock solid. Over the course of just two days, we hold two 5-hour workshops. Each one addresses different topics and includes direct instruction teaching in addition to Q&A. The cohort is limited to 12 purpose-driven organizations so each attendee has direct access to the instructor’s expertise.
Plan to be present for 100% of Marketing Bootcamp scheduled time. Even if you miss an hour, you will fall behind. Make the most of your experience and plan ahead!
Each of the sessions includes time for completing homework and breaks.
Day 1: May 9th
– Introduction to strategic marketing
– Persona development and buyer journeys
– Brand pillars and messaging
Day 2: May 10th
– Channels and getting efficient with a flywheel strategy
– Planning and prioritization
– Digital content strategy and execution
Additional personalized support during the bootcamp comes in two forms:
For questions, reference materials, and connecting with other purpose-driven organizations there is an Open Lines Slack community.
Live Online Schedule
May 9th, 2022
9:00 AM-2:00 PM CDT
On this day, you will meet with the group and Lindsay for five hours. You will receive an introduction to strategic marketing, persona development, and buyer journeys, brand pillars, and messaging.
Live Online Session
May 10th, 2022
9:00 AM-2:00 PM CDT
On this day, you will meet with the group and Lindsay for five hours. This week will go in-depth on channels and getting efficient with a flywheel strategy, planning and prioritization, and digital content strategy and execution.
“Lindsay is exceptionally organized and knowledgeable. She gave our team a leap forward on our marketing plan, and a better understanding of how to evolve it going forward.”
Partnerships Manager, My Density Matters
“The Marketing Bootcamp, facilitated by Lindsay LaShell, is what every nonprofit needs to develop a more effective marketing plan. When there never seems to be enough time or funding to market your organization you need to take advantage of Bootcamp. The techniques and tools the program provides help your marketing efforts run like a perpetual flywheel. Everything you need for successful marketing is provided at Bootcamp!”
CEO, Interfaith Housing Services and Community Services Inc.
“I have taken numerous workshops/classes over the years at my nonprofit and I thought this was by far the most informative and collaborative.”
Director of Digital Media, Fisher House Foundation
“Lindsay breathed new life into concepts I thought I knew. I got our team using the framework from the Understory Bootcamp the very next day. It’s transformative. It prioritizes what we need to say, on which channel, and to whom.”
Director of Community Engagement, Mission Drive Finance
“This bootcamp is one of the few where you are able to take away tangible action items. I especially enjoyed the workbook and look forward to using it throughout the year. This bootcamp allowed me to think in-depth about our marketing strategy and I’ll use tactics from it all year long!”
Director of Marketing and Communications, Accion
“This experience was pivotal. I had not understood the power and purpose of marketing. Most helpful is the recent epiphany by which we’re getting all the pieces onto one spreadsheet. A heartfelt thank you to all for the expertise and empowerment you provided. I can now reach the people I so desperately wish to serve.“
Founder of Bookkeeping Bliss Online
Due to the limited number of seats in each session, Marketing Bootcamp tickets are non-refundable. If you are unable to attend, we encourage you to find another person on your team to attend or gift your registration to another organization of your choice.
your instructor lindsay lashell
Lindsay Dayton LaShell is a marketing activist and the CEO of Open Lines Marketing, a consultancy that serves women, queer, and BIPOC entrepreneurs, along with nonprofits, B Corps, and other purpose-driven companies. Her work is to help these organizations achieve financial strength and sustained impact through marketing that is both empathetic and efficient.
get in touch
Our team is happy to assist you with any further questions or requests. Whether you’re interested in becoming a sponsor or would make a good addition to our speaker line-up, we’d love to hear from you!