CREATE A FULL-FLEDGED MARKETING PLAN
Create a full-fledged marketing plan for your organization in just three weeks. Marketing activist, Lindsay LaShell, takes you step-by-step in your journey to get smart, strategic marketing into your organization. There are only 12 spots available for this unique experience, so reserve your spot today!
You’ll Leave With
A digital marketing plan that is easy to share with collaborators and supervisors.
Three-month content plan so you know exactly what your next steps are.
Clarity on what channels are required and which are not to simplify your workload.
everything you need to know about
Cause marketing bootcamp
Our curriculum is demanding, but it is tested and rock solid. Over the course of just three weeks, we hold six 90-minute workshops. Each one addresses a different topic and each one includes direct instruction teaching as well as Q&A. The cohort is limited to 12 purpose-driven organizations so each attendee has direct access to the instructor’s expertise.
Each of the six sessions includes homework to be completed before the next session.
Session 1: Introduction to strategic marketing
Session 2: Persona development and buyer journeys
Session 3: Brand pillars and messaging
Session 4: Channels and getting efficient with a flywheel strategy
Session 5: Planning and prioritization
Session 6: Digital content strategy and execution
Additional personalized support during the bootcamp comes in two forms:
- Two hours/week of office hours with the instructor for drop-in Q&A
- Private social media group for questions, reference materials, and connecting with other purpose-driven organizations
Ongoing and additional opportunities include:
- Invitation-only mastermind group for business, entrepreneurship, and marketing support
- SEO audits and recommendations
- Quarterly content accountability, reporting and strategy refinement
Live Online Schedule
October 13th, 14th, and 16th
11:00 AM-12:30 PM CDT
In this module, you will meet with the group and Lindsay for an hour and a half, three times during the week. You will receive an introduction to strategic marketing, persona development, and buyer journeys, brand pillars, and messaging.
Office Hours Week
Office Hours Week
Lindsay will give you the schedule of her office hours during Module 1.
During this week, you have the option to schedule a one-on-one appointment with your instructor, Lindsay. During your meeting, you can ask Lindsay questions and run ideas by her for feedback.
Live Online Session
October 27th, 28th, and 30th
11:00 AM-12:30 PM CDT
In this module, you will meet with the group and Linsday for an hour and a half, three times during the week. This week will go in-depth on channels and getting efficient with a flywheel strategy, planning and prioritization, and digital content strategy and execution.
“Lindsay breathed new life into concepts I thought I knew. I got our team using the framework from the Understory Bootcamp the very next day. It’s transformative. It prioritizes what we need to say, on which channel, and to whom.”
Director of Community Engagement, Mission Drive Finance
“This bootcamp is one of the few where you are able to take away tangible action items. I especially enjoyed the workbook and look forward to using it throughout the year. This bootcamp allowed me to think in-depth about our marketing strategy and I’ll use tactics from it all year long!”
Director of Marketing and Communications, Accion
“This experience was pivotal. I had not understood the power and purpose of marketing. Most helpful is the recent epiphany by which we’re getting all the pieces onto one spreadsheet. A heartfelt thank you to all for the expertise and empowerment you provided. I can now reach the people I so desperately wish to serve.“
Founder of Bookkeeping Bliss Online
your instructor lindsay lashell
Lindsay Dayton LaShell is the founder of Diamond + Branch Marketing Group, a digital marketing agency that provides strategy, content, and analysis to women-owned and purpose-driven organizations. She’s passionate about using her powers and the internet as a force for good.
get in touch
Our team is happy to assist you with any further questions or requests. Whether you’re interested in becoming a sponsor or would make a good addition to our speaker line-up, we’d love to hear from you!